Interview Prep: Know the Company
Interview Preparation Tips
Recruiters and hiring managers expect a candidate to know a good amount about their company and their industry when the candidate comes in for the interview. If a candidate asks basic questions about a company in an interview, it shows lack of preparation.
It can also present the perception that a candidate does not have a high level of interest in working at that company. The information candidates garner in pre-interview research will help candidates come up with smart questions that not only impress the hiring manager but will also aid the candidate in deciding if this is the right place for his/her next job.
There are many useful online research tools available: the company website, press releases, earnings reports, LinkedIn, Google News, company prospectuses and employer review sites such as Glassdoor and Google. Simply typing a company name in Google can lead to lots of valuable information about a company.
So what specifically should you identify about a company before you interview?
• What are their products, services, and industry?
• Who do they sell to or provide services to?
• Who do they compete with?
• Where are their facilities and offices located?
• Who owns the company?
• Are they private or public?
• If public, how are their earnings?
• What are the challenges they and companies in their industry are facing?
• How many employees work there?
• How do their employees describe the company?
• What benefits do they offer? (if published on the website)
• How do current employees in the role you are applying to describe their position on LinkedIn?
• How do hiring managers at the company review their employees? This could give you some indication as to the attributes hiring managers like to see in their employees.
The job seeker should make sure they are familiar with every aspect of a company’s website. The more company research a candidate does, the more they will be perceived as intelligent, interested and on-the-ball by the hiring company. Benjamin Franklin famously said, “the investment in knowledge pays the best interest.” Those words could not be more applicable when describing the importance of preparing for an interview!